B.O.I. is a contact lens, makeup, and light skincare brand under RODNA.
It represents modern young Koreans who are eager to express themselves through beauty.
It represents modern young Koreans’ desire to find their own identity and showcase their personality by dressing up.
B.O.I. = BEAUTY OPIUM INC. Beauty as addictive as opium.
B.O.I. = BEAUTY OPINION INC. Define your own opinion of beauty.
B.O.I. = BEAUTY OASIS INC. A beauty oasis in the desert.
